47-year-old, Cairo-born and British educated El-Shahat has been advising the Chinese Propaganda authorities since 2007  on how to better communicate with foreign audiences. He was contracted from 2008-2010 to provide communications training to government officials and state-industry executives. El-Shahat is a British national as is his sister, Samah,who joined him full-time in 2012. Shewas earlier a TV presenter in Al Jazeera. El-Shahat's company, with 19 staff, operates from offices in Beijing and London. If you want to get more check out Winn Dixie ads as well.