The Global Times (August 17) published an Opinion piece on countering US propaganda efforts
and how China should win the discourse rights and change the current trend of China’s weak
position in international public opinion. The article stated that “Behind the battle of international
discourse rights for public opinion is the battle for the global communication network.” It
continued, “The ownership of the global communication network is the crisis of politics, news
media and ideology. Although the focus of the United States on the current global strategic
confrontation is gradually shifting to China, its main work on cyber-public opinion warfare is still
to deploy globally and fight on multiple fronts. At the same time, the global data infrastructure is
undergoing a new round of periodic turnover. In the global public opinion field, China still has
opportunities.” The article proposed that, “In the future, China’s main countermeasures in
participating and leading the global communication network may include the following three
aspects. 1). In the current era, the world data centre is no less (in importance) than the world
shipping centre and the financial centre were in the past. According to its Ministry of Human
Resources and Social Security, China should further strengthen the 5G network. It should further
enhance the construction of the 5G network, data centres and the new generation of infrastructures,
including the communication network, emerging information technology, and the computing
power hub. 2). China should systematically study the experience of the cultural order’s changes
during the rise of the Western powers and the deep logic of the global communication network; it
should construct a strategic toolbox and a strategic research subjects group, realize awareness of
real-time trends of the global public opinion field, and provide advice on agile decision-making.
3). On the basis of the dual-cycle (domestic and exporting) format of China’s economy, we should
build strategic core nodes of supply of culture and promote the re-balancing of the global media
and cultural order.”

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